Kirei Cha is a conceptual home-based matcha brand developed as my Final Year Project. The project explores how cohesive branding, visual identity, and packaging design can create a unified and immersive brand experience.

Inspired by the Japanese word “Kirei” (きれい), meaning beautiful, pure, and clean, the brand reflects a calm and minimal aesthetic rooted in natural elegance.

RHPE School Website, 2025

RHPE School Website, 2025

RHPE School Outdoor Photography, 2025

RHPE School Outdoor Photography, 2025

Cat Street Photography, 2025

Cat Street Photography, 2025